·5 min read
Pricing is one of the few levers a small hotel fully controls. Big chains use dedicated revenue teams, but a handful of consistent habits can get an independent property most of the benefit.
The seven habits
Work through these in order, and review them monthly:
- Track your occupancy and average rate by day of week, and price weekends and weekdays differently
- Build a simple calendar of local demand: festivals, wedding season, school holidays, long weekends and local events
- Raise rates as occupancy climbs instead of selling every room at the same price until you sell out
- Set a sensible minimum stay on peak dates to avoid one-night bookings blocking longer stays
- Offer a slightly lower rate for longer stays or advance purchase on quiet dates
- Check what comparable nearby properties are charging, at least weekly in peak season
- Keep every channel on the same rate so guests never find a cheaper price elsewhere
Make the changes once, everywhere
Rate changes only help if they reach every channel quickly. With a channel manager, you update a rate once and it reaches all your OTAs and your Mati Trip listing within seconds, so you can react to demand the same day rather than the same week.
If you would like to see how this works on your own property, book a free demo with the MatiWon team.